Cold emailing is the best and easiest way to outreach your targeted audience and client. Most of the new and start-up companies use cold email marketing to find their customers. Because cold email marketing is a smart marketing strategy and cost-effective.
Most people and businesses use email and check their inboxes every hour. So to reach your future clients and offer your services very easily through cold email marketing. You just need to follow a few steps and strategies for cold email marketing.
Here are 10 steps and strategies for success in cold email marketing.
1. Identify your targeted audience/potential clients.
Identify your particular audience that converts to your future client. It’s the first step of cold email marketing to reach your new client. Do you need to determine who can be your client? Who uses or purchase your products or service?
You scale your leads according to your criteria. (Example: location, industry, business type, company size, revenue, interest, uses technology, specific contact position, etc). Then you can be connected with them on social media to follow up on their interests and activity.
LinkedIn is the best platform to scale your targeted leads. Twitter and Instagram are other useful social platforms to connect with your future clients.
2. Build your targeted email list.
After scaling your targeted audience then you start to collect their email addresses. It’s the major step to continuing your cold email marketing strategy. You can use LinkedIn email finder and lead generation tools to build your targeted email list. We also have an email list builder expert to help you. Contact us to build your targeted custom email list.
Don’t buy a bulk email list for your cold email campaign. It will be a waste of money and time. You need to build your super-targeted custom email list. And all emails must be verified and active.
3. Clean and verify your email list.
If your email does not reach the inbox of the receiver, then it will be worthless. So, you need to clean and verify your email list before sending the emails. You can use email checker and verifier tools to clean your email list. Verified email increases deliverability, and avoids spamming folders.
4. Segment your email list.
Segmentation of email subscribers is very important for successful email marketing. Add segment your list by category, interest, location, subscribe way, and other activity. You need to segment your email list or subscriber. Because you will send different offers to different kinds of people.
You can segment your list manually and automatically using email marketing software. Easily create your segment by tag, email open, visits, location, subscriber form, email click, purchase, etc.
5. Choose the right email marketing software.
When you complete your email list building and cleaning then you need to choose proper email marketing software. It’s a very important part of the cold email marketing strategy. Because all email marketing software is not workable for cold emailing. Few software delivery rates are low rate high. So, you need to select the best email marketing tools. Constant Contact and GetResponse are best for cold email marketing. You can also use 30 days for free this software.
6. Write an eye-catching subject line.
A good catchy subject line is the lifeblood of an email. It increases the email open rate and CTR. You need to describe the main purpose of the email in the subject line. The subject line must be short, meaningful, and eye-catching. Here are the complete guides to writing an eye-catchy email subject line.
7. Choose a responsive email template.
People use different devices to open and view emails. So, you use a responsive email template to send your email. You need to use a responsive email template to get a good view from all kinds of devices.
Your email CTR and conversion rate increase if you design and use a mobile and web-responsive email template. Here is the best resource for a responsive email template.
8. Write your email content.
Email content or message body is most important to respond to cold email marketing. If you write the proper email then people will respond to your email.
You can write your own email copy or hire an expert to write your email copy. Fiverr is the best freelance marketplace to hire an email marketing expert.
This is a great resource for cold email templates and examples.
9. Send your email at the proper time.
All emails are not opened by the receiver. If you send your email at the best time then your email open rate will be high. According to Campaign Monitor’s research 09-11 am in the morning and 01-04 pm are the best time to send emails. This time most people check their email inboxes. So, this time your email is more likely to open.
10. Follow up on your email campaign.
As we are all clear about the importance of the email strategy. But there is one last but not the least important item to notice. That is analyzing and follow-up the emails of the campaigns.
Check on your campaign that who opens your email, who responds to your message, who clicks your email etc. You also look up the average CTR, open rate, etc of your cold email marketing campaign.
After we have distributed and sent showcasing messages, we can audit the patterns of our words from the email dashboard. We can likewise bore down and break down the conveyance rates and commitment for separately sent messages.
It is consistently critical to investigate our showcasing messages. An investigation is significant in each advertising technique. It is likewise advantageous for us in showcasing messages. As email advertisers, we may be sending messages every day.
Cold email is very important to reach your future client. You will receive $38 if you invest $1 in email marketing. Most startups and small businesses use cold emailing to get new clients. But you need a clean and verified targeted email list to start cold email marketing. Contact us if you need a contact list for your cold emailing.